Yobi Helps Retailers and E-Commerce Companies Reduce CPC by 89%, while Increasing CTR by 15X
Yobi’s solutions help retailers and e-commerce companies address declining consumer trust and decreased purchasing power by personalizing shopper experiences.
“Yobi’s predictive audiences decreased Cost-Per-Action (CPA) by 11X and Cost-Per-Click (CPC) by 89%, while increasing Click-Through-Rate (CTR) by 15X.”
Director of Digital Marketing, Retail Company
Yobi Helps Consumer Brands & CPG Companies Deliver 30X Lift in Return on Ad Spend, while Reducing Media Costs by 83%
Yobi’s solutions help consumer brands and consumer packaged good (CPG) companies overcome the increase of echo chambers and filter bubbles to drive brand loyalty.
“Yobi’s predictive shopper audiences delivered a 30X lift in Return on Ad Spend (ROAS), at 1/6th the cost of the same audience creation using traditional segments using Oracle, IRI, and Kantar/Numerator.”
VP of Direct-to-Consumer (DTC), Consumer Brand
Yobi Helps Media & Entertainment Companies Deliver 500X Lift in Tune-In, at Lower Cost
Yobi’s solutions help consumer brands and CPG companies overcome the increase of echo chambers and filter bubbles to drive brand loyalty.
“Yobi increased tune-in by 500% over traditional segments available in The Trade Desk for a cable network.”
Chief Markering Officer, Media Company
Yobi Helps AI/ML Teams Improve Model Performance by 15%, Leading to a 3X Increase in Online Conversions
1. Instant Personalization – provide a starting point for recommender systems (overcoming cold start), by adding Yobi’s external intent data your users’ profiles
2. Improve Offer Targeting – score your customers to understand how to deliver the right message to the right customer, through the right channel, at the right time
3. Reduce Churn – add external signal to your customer profile to improve your understanding of the customer journey and address issues before churn
4. Identify Fraud – add external features to your user profile to improve fraud model accuracy and performance
5. Drive Increased Conversions – leverage external features from outside your ecosystem to provide more relevant content and drive conversions
“We saw a 300% increase in conversions after incorporating Yobi’s pre-trained features, when compared to our previous benchmark.”
Head of Machine Learning, E-Commerce Company